He pae kōrero ka puta he kōrero, he pae ātea ka puta he wawata
A speaker's bench produces a narrative, an open horizon creates a vision
He toi haurewa a Pae Ātea, e hihiko ana i ngā whakaaro me ngā mahi tāhoahoa ki runga i ngā papa whakaataata o JCDecaux ki roto tāone matua. 
Ko Pae Ātea te whakamāoritanga o te kupu ‘open horizon’. E tohu ana te ingoa i ngā tukanga auaha herekore nei, e whakatau ana i ngā taunahua o roto mai te tangata, ā, ka whakanui hoki i āna hereherenga o waho – tētahi ki tētahi, wāhi tūroa, ā, ko a tātau kōrero tuku iho. He pae whakairioiro a Pae Ātea i te hōhonutanga, me te koi auahatanga o te whakaaro. Kua aua atu te wā kia tomokia tika, whakamātautia, me te whakamātuatia te hunga e rapu ana i a ia anō. He kaiwhakatū wā a Pae Ātea mō te kohikohinga whakaaro, e puta ai ngā pūrākau me ngā hitoria ā iwi, ngā puakitanga me ngā putanga kōrero. E korowaitia nei tātau e te taiao, nāna anō tātau i piri ai, ko ōna rau kōrerorero e whārikihia nei, e huhua mai nei. E karanga atu ana a Pae Ātea ki a Aotearoa whānui tonu, ki te tātari i o tātau tūhononga tangatatanga, i a tātau e noho hapori nei ki runga i ēnei whenua motuhake rawa o te tai whakararo. 
Pae Ātea is a public gallery of considered design and whakaaro, platformed nationwide on JCDecaux digital billboards across our urban landscape. 
Pae Ātea translates as ‘open horizon’. The name symbolises the creative freedom to express issues of identity and to celebrate connectivity – to one another, to a sense of place, and to our shared histories. Pae Ātea is a curated programme of ideas, thoughts, and creative excellence, carefully considered to engage, challenge, and build a strengthened sense of individual and collective identity. Pae Ātea encourages a moment of pause and contemplation, encountered through pūrākau (iwi narratives), social histories, creative expression, and commentary. We are all bound by the environment we share, including the stories embedded in the land. Pae Ātea is an invitation for all of Aotearoa to reconsider our connections to people and place, as a community of humans sharing a remote series of islands in the South Pacific. 
Mō Pae Ātea
About Pae Ātea

Ko Pae Ātea te whakamāoritanga o te kupu ‘open horizon’. E tohu ana te ingoa i ngā tukanga auaha herekore nei, e whakatau ana i ngā taunahua o roto mai te tangata, ā, ka whakanui hoki i āna hereherenga o waho – tētahi ki tētahi, wāhi tūroa, ā, ko a tātau kōrero tuku iho. He pae whakairioiro a Pae Ātea i te hōhonutanga, me te koi auahatanga o te whakaaro. Kua aua atu te wā kia tomokia tika, whakamātautia, me te whakamātuatia te hunga e rapu ana i a ia anō. He kaiwhakatū wā a Pae Ātea mō te kohikohinga whakaaro, e puta ai ngā pūrākau me ngā hitoria ā iwi, ngā puakitanga me ngā putanga kōrero. E korowaitia nei tātau e te taiao, nāna anō tātau i piri ai, ko ōna rau kōrerorero e whārikihia nei, e huhua mai nei. E karanga atu ana a Pae Ātea ki a Aotearoa whānui tonu, ki te tātari i o tātau tūhononga tangatatanga, i a tātau e noho hapori nei ki runga i ēnei whenua motuhake rawa o te tai whakararo.

Pae Ātea translates as ‘open horizon’. The name symbolises the creative freedom to express issues of identity and to celebrate connectivity – to one another, to a sense of place, and to our shared histories. Pae Ātea is a curated programme of ideas, thoughts, and creative excellence, carefully considered to engage, challenge, and build a strengthened sense of individual and collective identity. Pae Ātea encourages a moment of pause and contemplation, encountered through pūrākau (iwi narratives), social histories, creative expression, and commentary. We are all bound by the environment we share, including the stories embedded in the land. Pae Ātea is an invitation for all of Aotearoa to reconsider our connections to people and place, as a community of humans sharing a remote series of islands in the South Pacific.

Mō Haumi
About Haumi


Established in 2015, Haumi has led, developed, and partnered on significant opportunities, both in Aotearoa and internationally. We focus our development processes to the specific needs of a kaupapa, ensuring alongside the elevation of Māori culture that we deliver transformative and sustainable value, whether personal, public, social, environmental, or commercial. Each outcome is realised through creative process and is materialised holistically, underpinned by kōrero tuku iho and the inherent sophistication of ngā toi Māori. At Haumi, we challenge complacency, and we innovate with ideas, materials, and creative process. Above everything, we believe everything we do should strengthen our personal and collective identities to positively contribute to the wellbeing of future generations.







A kaupapa supported by JCDecaux
Concept and design by Haumi
Instagram @paeatea