Pae Ātea

He toi haurewa a Pae Ātea, kua āta wānangahia tōna auahatanga. Ko Haumi te kaiārahi, nā JCDecaux ēnei mahi i matawhānui ki ngā papa whakaataata puta noa i ngā taone nui.

Ko Pae Ātea te ingoa mō ‘open horizon’. E tohu ana te ingoa nei i ngā tukanga auaha herekore e kaha puta i ngā tai tuakiri a te tangata, ka whakanui hoki ēnei hononga – tētahi ki tētahi, he tūranga ū, me ngā kōrero tuku iho.

He pae whakaataata a Pae Ātea i te hōhonutanga, te koi me te auahatanga o te whakaaro kia āta kuhu, kia whakamātauria, me te whakaū tonu ki te tuakiritanga o te hunga katoa. He wā whakatau a Pae Ātea mō te whakaaro, kia whai wāhi mai ki ngā pūrākau ngā hitoria ā iwi, ngā puakitanga me ngā tuku kōrero.

E whakakotahi nei tātau e te taiao, nāna anō tātau i piri ai me ōna rau kōrerorero te whārikihia nei. He karanga tūhonohono a Pae Ātea ki a Aotearoa whānui tonu, kia pū kotahi tātau, tātau e noho hapori nei ki runga i ēnei whenua motuhake rawa o te tai whakararo.

Pae Ātea is a public gallery of considered design and whakaaro, led by Haumi and platformed nationwide on JCDecaux digital billboards across our urban landscape.

Pae Ātea translates as ‘open horizon’. The name symbolises the creative freedom to express issues of identity and to celebrate connectivity – to one another, to a sense of place, and to our shared histories.

Pae Ātea is a curated programme of ideas, thoughts, and creative excellence, carefully considered to engage, challenge, and build a strengthened sense of individual and collective identity. Pae Ātea encourages a moment of pause and contemplation, encountered through pūrākau (iwi narratives), social histories, creative expression, and commentary.

We are all bound by the environment we share, including the stories embedded in the land. Pae Ātea is an invitation for all of Aotearoa to reconsider our connections to people and place, as a community of humans sharing a remote series of islands in the South Pacific.

E haumi ana te ao tawhito ki te ao hou
E hāpai ana i te whakaaro ki te mātau o te hinengaro
E kitea ai te pito-mata o
te kaupapa
E toitū ai te tangata

He mea whakatū a Haumi i te tau 2015, hei ārahi, hei waihanga, hei hoa mahitahi ki ētahi kaupapa hirahira rawa atu ki Aotearoa me tāwahi anō hoki.

Ko tā mātou he aro ki ngā tukanga e hāngai nei ki ngā hiahia o te kaupapa e rewa ake ai tō tātou ahurea, kia kitea ngā hua nui me ngā hua roa, mō takitahi, mō takimano, mō te hapori, mō te taiao me te taha pakihi. Mā te tukanga auaha e puta ai ia tahi whainga, he mea torowhānui te hanga. Ā ko te tūāpapa he kōrero tuku iho me ngā tiketiketanga nuitanga o ngā toi Māori.

Ko tā Haumi he wero i te hāneaneatanga ki ngā whakaaro hou, ngā rauemi rerekē me ngā tukanga auaha. E whakapono ana mātou, kia hua ake i ā mātou mahi he painga tino nui ki ngā reanga e whai ake nei.

haumi.nz ▸

Connecting the ancient with the modern
Elevating our thoughts with clarity and precision
For the potential of kaupapa and the wellbeing of people

Established in 2015, Haumi has led, developed, and partnered on significant opportunities, both in Aotearoa and internationally.

We focus our development processes to the specific needs of a kaupapa, ensuring alongside the elevation of Māori culture that we deliver transformative and sustainable value, whether personal, public, social, environmental, or commercial. Each outcome is realised through creative process and is materialised holistically, underpinned by kōrero tuku iho and the inherent sophistication of ngā toi Māori.

At Haumi, we challenge complacency, and we innovate with ideas, materials, and creative process. Above everything, we believe everything we do should strengthen our personal and collective identities to positively contribute to the wellbeing of future generations.

haumi.nz ▸